“Hands Across America” is trending again after the movie “US” was released. No Spoilers if you don’t know the connection here.
Google search can be highly correlated to revenue for many categories. In the example above, I pulled the yearly data from 2010 to 2018 for worldwide search queries for “Beer” from Google Trends and the worldwide revenue (USD) for Beer from Statista. I ran a linear regression against the data and it shows an R2 value of .987.
This is a really great fit and we can use this information to predict what Beer revenues for a particular period will be given the searches in that period or vice-versa.
There used to be a time where folks smoked weed because it got them high. Not anymore. Today’s pot user is all about CBD and its gone mainstream. Walgreens will start selling it in 1,500 stores. CBD promises a lot, will it live up to the hype?
For a long time there wasn’t much interest in “White Nationalism”. That all changed in November 2016, coincidentally the same time that Donald Trump was elected president.
Trump has said that he doesn’t view white nationalism as a rising global threat following the mosque terror attacks in New Zealand. Search activity following his election tells a different story.
After an inflection in March 2014, e-cigarettes have taken over. The exponential growth has triggered an ‘arms race’ as companies try to gain market share and brand recognition in the new market. Companies are using data and influencer marketing to capture a young demographic of consumers, who they hope will become addicted life long customers.
Check out @pledgeworld which seems to be an innocuous site, encouraging users to use #OWNIT to presumably show how they are owning it. Click through the link and you’ll see that you are redirected to a site for the e-cig company Blu, wtf?
Oxycodone is an opiate agonist that is the active ingredient in a number of narcotic pain medications, including Percocet, Percodan, and OxyContin.
Today, the first lawsuit blaming Purdue Pharma for the opioid crisis came to a resolution:
Purdue Pharma LP has forged the first deal to resolve more than 1,600 lawsuits blaming the OxyContin maker for fueling the opioid crisis, a move that could lay the groundwork for the resolution of the rest of the litigation. The company and its owners, the Sackler family, agreed to pay $270 million to resolve a lawsuit filed by Oklahoma’s attorney general, the majority of which will fund a national opioid addiction center.Wall Street Journal – March 26, 2019
The sad reality is that once on these types of drugs the addiction is real. And when access to these pharmaceuticals isn’t available thorough insurance, heroin becomes a cheaper alternative. Since these street drugs aren’t regulated, the quality is suspect and dosage is uncertain, leading to overdose. A group of researchers was able to show that internet searches for opioids can predict future emergency department heroin admission.
There are now many areas of the country where Heroin searches outnumber the amount of Oxycodone searches.
Google queries are showing interest in “Socialism” growing worldwide.
In aggregate the world seems to be leaning socialist.
The difference is even more pronounced in the US.
New York is the only state where searches for “Instagram” are more than searches for “Pornhub”
Within New York, New York City is the only metro area where “Instagram” searches are higher.
Stay classy NYC.
There are obvious correlations, like STDs, Condoms, and Birth Control
Some axillary topics, like Selfie…
Tinder users are all about that Vape Life!