California and Hawaii are catching on

Shortly after #deletefacebook became a thing, a survey that found 57% of Americans didn’t know Instagram was owned by Facebook. Looks like California and Hawaii might be catching on.

Speakeasy, Microbrewery, or Beer Garden

Using Google Search Trends to Correlate and Forecast Revenue

Google search can be highly correlated to revenue for many categories. In the example above, I pulled the yearly data from 2010 to 2018 for worldwide search queries for “Beer” from Google Trends and the worldwide revenue (USD) for Beer from Statista. I ran a linear regression against the data and it shows an R2 value of .987.

This is a really great fit and we can use this information to predict what Beer revenues for a particular period will be given the searches in that period or vice-versa.

In case you haven’t heard, CBD is blowing up

There used to be a time where folks smoked weed because it got them high. Not anymore. Today’s pot user is all about CBD and its gone mainstream. Walgreens will start selling it in 1,500 stores. CBD promises a lot, will it live up to the hype?

Trump doesn’t think white nationalism is on the rise but search tells a different story

For a long time there wasn’t much interest in “White Nationalism”. That all changed in November 2016, coincidentally the same time that Donald Trump was elected president.

Trump has said that he doesn’t view white nationalism as a rising global threat following the mosque terror attacks in New Zealand. Search activity following his election tells a different story.

E-Cigs Are Winning And Marketing To Young Consumers Through Instagram

After an inflection in March 2014, e-cigarettes have taken over. The exponential growth has triggered an ‘arms race’ as companies try to gain market share and brand recognition in the new market. Companies are using data and influencer marketing to capture a young demographic of consumers, who they hope will become addicted life long customers.

Check out @pledgeworld which seems to be an innocuous site, encouraging users to use #OWNIT to presumably show how they are owning it. Click through the link and you’ll see that you are redirected to a site for the e-cig company Blu, wtf?