Using Google Search Trends to Correlate and Forecast Revenue

Google search can be highly correlated to revenue for many categories. In the example above, I pulled the yearly data from 2010 to 2018 for worldwide search queries for “Beer” from Google Trends and the worldwide revenue (USD) for Beer from Statista. I ran a linear regression against the data and it shows an R2 value of .987.

This is a really great fit and we can use this information to predict what Beer revenues for a particular period will be given the searches in that period or vice-versa.

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