The vegan diet started to overtake vegetarian starting in 2011 and has continually grown and shown mainstream acceptance. “Vegans” searches have grown 236% since 2011, while “Vegetarian” searches have only grown 9%, talk about plant based popularity!
All of this pales in comparison to the Keto diet, which promotes a low-carb – high fat diet. This term has seen off the charts growth since beginning to trend in January 2017. “Keto” searches are up more than 700% since that time.